Haier is again at the head of the Euromonitor International Ranking


According to the “Global Major 2020” ranking by Euromonitor International, Haier Smart Home is the first appliance brand in the world and is the eleventh consecutive year that the company leads the global ranking of appliance brands. Euromonitor International is a leading global business intelligence provider, that annually cared the report ranks of manufacturers based on their retail sales value.
In addition to being ranked first in Large Appliances, Haier has ranked first in refrigerators for the twelfth year in a row, while for nine years the brand is in first place in the washing machine segment, and from ten years it is first also in freezers while for eleven years it has held the leadership in wine cellars.
“The award – they say from the company – rewards Haier’s efforts to acquire global leadership by consolidating world-leading brands within its portfolio and accelerating the development of an innovative IoT ecosystem. Over the past ten years, the appliance industry has undergone a radical transformation: for this reason Haier has reaffirmed its desire to focus its strategy on the personalization, globalization and development of the IoT ecosystem, with a constant commitment to research and development and towards the ability to adapt the business model to the latest technologies and to the desires and expectations of consumers.”
Moreover, according to the company, in the era of Industry 4.0 and connected smart homes, Haier intends to satisfy an increasingly sophisticated demand for products and services: instead of simply producing smart appliances, Haier has designed a smart home ecosystem that exploits the IoT and household appliances smart to improve the quality of life for all consumers.