Special initiative for LG ProBake Convection range


LG Electronics USA, in collaboration with BuzzFeed’s Tasty, important social food network, celebrated the National Cookie Day with a first-of-its kind subscription-based cookie baking kit program. The exclusive co-branded cookie kits make baking easier than ever with Tasty-approved seasonal recipes designed to be baked in LG ovens and ranges featuring the brand’s exclusive ProBake Convection® technology that delivers even baking results on every rack, every time.
Created with the intention of bringing professional-level results to every household, the two brands have launched the “LG | Tasty Cookie Club,” offering seasonal cookie baking kits – Tasty’s first-ever food-based subscription box. Each kit includes step-by-step recipe instructions, precisely proportioned organic, natural ingredients, as well as stylish cooking tools that can be used long after the cookies have cooled.
When prepared with the “Official Oven of the Tasty Kitchen,” LG ProBake Convection – the brand’s gold standard in convection technology – users can enjoy more precise baking results in less time compared to traditional baking. Inspired by pro-style ranges, LG ProBake moves the heating element from the bottom of the oven to the back wall along with a fan that circulates the warm air for optimal heat distribution and faster cooking times compared to a conventional oven.
Consumers have the option to purchase a stand-alone cookie kit or a year-long, quarterly-delivered subscription, both of which are shippped directly to consumers’ doorsteps. Creations to choose from are the “Ultimate Gingerbread House Cookie Kit” for winter, “Unicorn Pinwheel Swirl Cookie Kit” for spring, “Everything but the Oven Chocolate Chippy Cookie Kit” for summer, and the “Pumpkin Spice and Everything Nice Cookie Sandwich Kit” for fall.
Consumers purchasing qualifying LG ProBake range-ovens or built-in wall ovens through the month of December will receive a complimentary year-long cookie kit subscription.