KitchenAid makes its Stand Mixer further more customizable


Many versions and colours are already available of the most of KitchenAid small appliances. But the company wanted to offer further nice opportunities to its customers and presented a system to engrave the trimband of its Stand Mixer with a special message. This is an added option to the possibility to select colour and bowl, already offered by the brand.
So now everyone can create a unique stand mixer by choosing colours, engraving the trimband and selecting from several unique bowls to complement design. The Stand Mixer customization tool is available in the U.S. at
The new on-line tool allows customization of an iconic kitchen staple for over 100 years. There are 30 colours to choose from, 14 bowl options and 10+ attachments to create a truly unique stand mixer
«As the heartbeat of every home, the kitchen is the place where makers showcase their passion – said Nikki Lockett, U.S. Marketing Leader for KitchenAid Small Appliances. – With the ability to personalize the trimband with messages or add a custom bowl, KitchenAid is giving those another opportunity to showcase their creativity in the kitchen.»
Stand Mixer is available in 30 colour options such as Blue Velvet, Pistachio, Contour Silver and the classic Empire Red. It can be completed with different bowl styles, a variety of beautifully designed chip-resistant ceramic bowls, traditional or quilted stainless steel. New 5 Quart Ceramic Bowls released in 2019 include White Mermaid Lace, Confetti Sprinkle, Great Valley and more.
The latest news, the opportunity of engraving the trimband, allows to express any kind of message, such as greetings or congratulations for a birthday, graduation, wedding…but also a personalized note, a special message or commemorate an important life moment. The engraving, up to 24 characters, will be located prominently on the trimband.