Snaidero won the Save the Brand Award


Snaidero, Italian brand of kitchen, obtained the “Save the Brand Awards” organized by LC Publishing Group in collaboration with ICM Advisors to celebrate the excellence of Italian brands in the sectors of Fashion, Food and Supplies.
The Snaidero Group has won an important award in the category of Internationalization Best Practice, with the following motivation: “The company has consolidated its presence in China with the aim of distributing kitchens on the retail and contract channels starting with four new flagships”.

Massimo Manelli, Snaidero Group’s Managing Director

«This important recognition – commented Snaidero Group’s Managing Director, Massimo Manelli – comes at the end of a year in which the Snaidero Group has grown in Italy and abroad thanks to an important work of internationalization of the company, especially with the creation of the jv in China that will lead us to open ten stores a year over the next three years. I am very proud to represent the Snaidero brand, true excellence of Made in Italy, a combination of quality, design, uniqueness and style that wants to offer its customers a kitchen product increasingly able to interpret the needs of our end user in terms of functionality, ergonomics, home automation and sustainability».