Haier announced the launch of its latest television commercial (TVC) based on the recently launched Direct Motion Washing Machine (HW100- DM14876TNZP and HW80- DM14876TNZP) in India.
Haier’s latest super silent Washing Machine is an addition to the company’s innovative products that are designed to make the consumers’ lives easy and efficient. The Direct Motion Motor integrated into the new front load washing machine range allows for reduced vibrations and low noise level. Haier has also integrated Dual Spray and Anti-Bacterial Technology for a smarter, better and an effective laundry experience for the Indian customers. 
Considering energy conservation as everyone’s responsibility for a more sustainable lifestyle, both the models are equipped with A+++ energy efficiency rating. The state-of-the-art washing machines are available with 8 and 10 Kgs capacity and comes with a 3 Years Comprehensive Warranty & lifetime exclusive warranty on the motor.
«At Haier – N.S. Satish, Senior Vice President, Sales & Marketing at Haier Appliances India said -we constantly understand the needs and evolving lifestyle of our consumers. The new Haier Washing Machine series is an innovative solution designed for customers that promises durability while making their lives easier and efficient. The TVC is created to highlight the achievements of our leading sportswomen who have brought so much pride to all Indians. It also tends to strongly connect with our customers and build a strong brand recall with them.»
The new TVC titled, ‘Silent Performers’ highlights Haier’s long-standing relationship with the Indian consumers and the brand’s constant focus towards revealing new technologies while cementing its position as a market disruptor. Through the lives of India’s leading sportswomen – Dipa Karmakar (Artistic Gymnast, Olympian, Khel Ratna Awardee), Hima Das (Sprint Runner, Arjuna Awardee) and Simranjit Kaur (Indian boxer), the television commercial tends to find common ground amongst Haier’s and the sportswomen’s dedication towards striving for perfection while following their passion despite unimaginable challenges and making a mark for themselves in their respective fields.
