The “new” Hisense Group at IFA 2019 with Gorenje and Asko

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Hisense, Gorenje and Asko took part together to the latest edition of IFA. It was the first time, after the acquisition of Gorenje and Asko by Hisense, that the three brands join in the same booth of the fair. Future-focused on smart home and ConnectLife platform presentation, including advanced digital solutions and services compatible with both connected and non-connected appliances from the Hisense Group (Hisense, Gorenje, Asko brands), were pointed out by the organizer of IFA. Gorenje’s innovative focus is on smart functions for easier use, healthy living and responsible consumption. The brand is also committed to implementation of solutions that enable more flexibility and intuitive operation for a better user experience with daily tasks at home.
Design lines presented by Gorenje this year include Ora ïto and Classico Collection, but the spotlight was on the Simplicity Collection in black or white. Minimalistic design and high-quality materials are paired with meaningful features that adapt to the modern consumers’ needs and habits. The new Simplicity Collection is the embodiment of Gorenje’s Life Simplified motto of having less to consider, fewer buttons to click, less time spent, and peace of mind.
The company also presented its connected washing and drying appliances made in Slovenia: they are a part of the ConnectLife platform that includes advanced digital solutions and services compatible with both connected and non-connected appliances from the Hisense Group (Hisense, Gorenje, Asko brands).

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