Tefal and Moulinex took part at the exhibitors of Egypt’s biggest and most popular food festival.
Cairo Bites brings together local, regional and international eating establishments and food-related businesses. This edition was attended by more than 20,000 visitors. In an open kitchen-like booth, Groupe SEB Egypt offered visitors different on-ground cooking and blending competitions, focusing on the use of the new So Optimal cookware range, the Actifry, a wide range of blenders and the Double Force food processor. Giant blenders and pots around the booth were a main point of attraction and practical gathering points.
According to the Greup, the Tefal and Moulinex booth was a big success with its variety of activities and attractive giveaways for winners and visitors. With its modern look and feel, the event gave a new dimension to the brands.