Samsung is the official sponsor of the Milan Food Week, the Milanese food and wine Fuorisalone organized from 2 to 8 May with a calendar of events. Fot the occasion, Samsung will show how technology is now an element of interaction and sharing in the kitchen, putting its appliances inside four thematic kitchens around the city: Stage Kitchen (in Piazza Duomo), Lifestyle Kitchen (at CityLife ), Fashion Kitchen (at the Brian & Barry Building in Via Durini), and Young Kitchen (at IULM). In this edition, food is proposed as the common thread of a collective story that, through the city, will speak different languages such as cinema, music, photography, fashion and technology. Samsung, which over the years has pursued an evolution of the traditional concept of cuisine – from a reserved environment to the preparation and cooking of food to a place full of human and technological connection – accompanies this story with its range of connected appliances, including the Dual Cook Flex ™ oven, the Family Hub ™ and F1rst ™ refrigerators and the Virtual Flame ™ induction hob.
«We are proud to be sponsors of an event that highlights the history and future of food and cooking, important issues for us and the subject of continuous study and innovation – said Daniele Grassi, Vice President of Samsung Electronics Italy. – Samsung, on the occasion of the Milan Food Week, puts its technology into action with innovative products that revolutionize the way of experiencing the kitchen, transforming it into a dynamic space in which to work, socialize and entertain.»
