Luca Libonati has been appointed Marketing Director of Miele Italia. The manager has been head of communication of the company for two years, while previously he covered other marketing roles, with a particular focus on the digital channels, as Search and Local Marketing Director in Italiaonline and Head of Digital Strategic Marketing in Mondadori.
«I am truly honored to have been called to cover this important role in a company like Miele, which has always been a leader in innovation, not only in terms of technology, but also in marketing and communication strategies – Libonati commented after a few days from his nomination. – Digitization, Intelligent Living, Kitchen Experience are the drivers of a brand in continuous evolution, but always consistent in the long term for values and objectives.»