Haier is presenting an upgraded edition of COSMOPlat, the mass customization solution platform, at Hannover Messe 2019 (April 1 to 5) in Hannover, Germany. During the exhibition, visitors can experience Haier COSMOPlat latest products and technologies, including the first-ever embedded with 5G technology mass customization virtual testing demonstration, smart motorhome manufactured in the COSMO ecosystem, customized coffee machines, anti-static ceramics and more. Haier strategy is focusing in transforming from a traditional appliances manufacturer to a lifestyle brand that can help customers define their own lifestyles by getting involved in the entire product design and planning. As a member of World Economic Forum’s (WEF) network of “Manufacturing Lighthouses,” Haier will co-host Lighthouse Factory Forum with Bosch, Pheonix Contact and other leading manufacturers from WEF Lighthouse Factory list on the opening day of Hannover Messe, which will be attended by industry-leading experts including Francisco Betti, lead of the WEF Future of Production initiative. The Lighthouse program is a community of leading manufacturing facilities that are adopting and integrating the cutting-edge technologies of the Fourth Industrial Revolution. Haier will share its experience in industrial transformation and creating opportunities with more Lighthouse factories to aid the upgrading of the manufacturing industry. COSMOPlat is China’s top industrial internet platform with intellectual property rights. It’s the first of its kind to applying COSMOPlat to multiple industries engage users throughout the customization process and has developed 15 sub-platforms such as building ceramics and motor homes within the ecosystem of the industry. Haier’s COSMOPlat now covers 12 demonstration bases in six regions across eastern and northern China. It’s also been introduced in 20 countries worldwide to provide better lifestyle experiences for global customers in areas of food, clothing, transportation, health, education and more.