Flex, Pro and Sense are three new kitchens series that Electrolux is launching in the European markets. These names derive from the main feature of the model: flexibility, precision and assisted cooking. Combining technology with human-centric Scandinavian design, the company has developed a line of Electrolux-branded products comprising a truly intuitive kitchen range, designed to work in harmony with the cook. The Sense series includes ovens enriched with connected features which are compatible with Electrolux European smart kitchen partners, notably Google for voice assistance and the Innit recipe app.
«We’re extremely proud of the new Electrolux kitchen range, which truly puts the needs of the consumer first to offer outstanding experiences around great tasting food. For the past 100 years, Electrolux has improved the everyday life of people in their homes through innovation and superior design. We believe this range is a game-changer – said Anna Ohlsson-Leijon, Head of Electrolux business area Europe. The range will be launched starting in April. Several of the smart, connected appliances will also be shown at the Future Kitchen event, taking place at the Electrolux headquarters in Stockholm on March 21. Electrolux is inviting partners – from startups to retailers and tech giants – to discuss how to create value through the food and kitchen ecosystem.
Innovation is combined with refined aesthetic and attention to detail and ergonomics, making the products intuitive to understand and use.
The new Electrolux series include: hobs, ovens, fridges, freezers, dishwashers and hoods. Among these, the multi-functional 900 SteamPro oven, with its Steamify feature, automatically combines the right amount of steam and traditional heat for best-in-class baking, roasting and steaming results. The oven is connected and works with the Innit recipe app and can be voice controlled through Google Home for even more intuitive cooking assistance.The Electrolux 900 CookView® oven, instead, has an integrated camera that together with the ‘My Electrolux’ app allows consumers to keep an eye on their food on a mobile device, even while not in the kitchen. The Electrolux 900 SensePro® hob, coming with the world’s first wireless and battery-less food probe, enables perfect results by letting the user simply tell the hob what’s cooking and how they’d like it done.
The Electrolux 700 Hob2Hood® hood, then, wirelessly synchronizes with most Electrolux hobs and is automatically activated when the hob is turned on, adapting the speed of the kitchen fan to the hob’s power settings. Finally, the 2019 iF Design award-winning Electrolux 900 ComfortLift® dishwasher with QuickSelect, features the new intuitive touch slider that only requires one choice to be made, cycle time, and guides the user to the most eco-friendly choice.