After almost ten years in the role of marketing director of Miele Italy, from the end of January 2019 Michele Laghezza will become marketing director of Miele Australia and New Zealand.
The passage represents an ambitious challenge in the manager professional career: Australia is in fact one of the most important markets for the Miele Group, both for turnover and for the business model. The Australian office has about 600 employees.
Laghezza has guided Miele Italia marketing and communication department since 2009 and has been among the first to believe in digital media and in particular in influencing marketing, combining emotional communication with more ‘technical’ product messages, typical of the household appliance industry.
Before joining the Miele family, Laghezza has built his career in Fiat covering various roles.
