From January to September the home appliances sector recorded a negative trend on the Italian market. According to GfK, major appliances value decreased by 2.4%, with a fall of the sold units of 2%. Among the main categories, the only which saw a positive result was that of dryers, which continues their growth with a value trend of +10.8% and an increase of sold models of 12.4%. All the other product categories are negative in the considered period, with the only exception of ovens, that saw a modest growth of the sold pieces of 0.8%, although the segment revenue decreased by 2.6%. Freestanding cookers recorded the worst trend among major appliances, with a volume drop of 14.2% and a value fall of 16.7%. Washing and Cooling also closed the first nine month with negative results: washing machines value marked a -2.3%, while volume decreased by 3.1%. Very similar is the trend of refrigerators, while freezers saw a stronger drop. Analyzing the small domestic appliances data, GfK reported a general fall of volume by 2.7% and a revenue growth by 0.2%. The best performance was that of appliances for the House, that succeeded in growing by 6.5% in value, while volume decreased by 4.7%. Vacuum cleaners were the best-sellers (with value +21.3% and volume +4.3), but also espresso machines, men shaving and epilation closed the period with good results. Squeezers and extractors recorded, instead, marked a very bad trend, with double digit fall.
Categories |
| Volume | Value |
Total MDA | -2.0 | -2.4 |
Washing machines | -3.1 | -2.3 |
Dryers | 12.4 | 10.8 |
Dishwashers | -0.7 | -3.9 |
Refrigerators | -3.5 | -2.6 |
Freezers | -8.4 | -7.5 |
Freestanding cookers | -14.2 | -16.7 |
Ovens | 0.8 | -2.6 |
Hobs | -0.4 | -0.3 |
Source: GfK | | |
Categories |
| Volume | Value |
Total SDA | -2.7 | 0.2 |
House categories | -4.7 | 6.5 |
Vacuum cleaners | 4.3 | 21.3 |
Irons | -9.7 | -8.4 |
Steam clenaing | -6.9 | -16.0 |
Kitchen categories | -3.2 | -5.7 |
Espresso machines | 4.6 | 3.2 |
Squeezers/extractors | -20.6 | -33.8 |
Food preparation | -5.7 | -7.5 |
Personal care | -1.3 | -1.5 |
Man shaving | 2.2 | 1.5 |
Woman D-epilation | 0.4 | -1.1 |
Hair care | -2.5 | -2.7 |
Oral care | 1.2 | -3.4 |
Source: GfK | | |