Whirlpool W Collection arrives in Morocco


The W Collection by Whirlpool has been launched in Morocco, where the company presented its premium rage of connected appliances, including a washing machine, an oven, a hood, and a dishwasher. All products feature advanced design, innovation functions and are equipped with the 6th SENSE Technology. The introduction of the new W Collection further strengthens Whirlpool’s product offering in Morocco and other countries in the Middle East and Africa region, where the W Collection has been debuted as well.
«The launch of the W Collection in our region – commented Mohamad El Yassir, the Regional Managing Director of MEA, Whirlpool Corporation – is an incredible milestone for Whirlpool, as we take our products to the next generation of consumers who thrive on digital connectivity and truly appreciate the simplicity and seamlessness that these appliances bring into their lives. No fewer than 12 products from this range have been honored with an iF Award Label and Red Dot Design Awards for exceptional design. It gives me immense pride to unveil these products for our ever-supportive consumers in Middle East and Africa.»