Groupe SEB acquired 750g International


Groupe SEB has recently announced the acquisition of 750g International, a digital media publisher and food services provider in Germany, Spain, Italy, Portugal, Brazil, USA and United Kingdom.
The operation underlines the intention of the Groupe of enforcing its presence in the digital cooking sector, where many of its brand offers more and more advanced appliances.
750g International has a strong focus on four key areas: digital content delivery technologies;  a portfolio of 90,000 recipes published in 5 languages across 7 generating over 10 million visits a month;  services, particularly the printing of cookbooks and content creation on global digital platforms;  a community of 10 million Facebook fans: 450,000 members and 5,000 bloggers.
Groupe SEB is often present in important event where food and food technologies are protagonists.
The company took part , for example, to the latest edition of SIAL as partner of FoodTech.