Valcucine inaugurated three new stores in China


Valcucine, Italian company globally renowned for its high-end, eco-sustainable kitchens, continues its international expansion and strengthens its presence in China by opening three new stores in Shanghai, Foshan and Shenzhen. The choice of these locations has been made considering the meaning of any place and the important business occasions it offers.
The new Valcuncine showrooms, in fact, find place in the Shanghai design mall; in Foshan acknowledged as “Pilot City of the United Nations Human Settlements Program”; and in Shenzhen, that is location of the International Art Design Centre (iADC), an exhibition centre covering over 1.5 million square meters, all set to become a reference point for the design and furniture sector in Southern China.
A refined selection of the company’s iconic kitchens and bespoke solutions are showcased at the centre of the showrooms, summarising the extension and versatility of the whole collection. As well as to the showroom space, special attention has also been dedicated in all three stores to the Valcucine Academy: an instructional space designed to offer visitors the opportunity to experience how a kitchen is designed and planned, offering a wide range of finishes in a creative playground that benefits from ongoing technological updates.
These new boutiques have been added to the store in Chengdu, opened in 2015, and the one in Changzhou, opened in 2017, and strengthen this Italian brand’s presence in China.