Gorenje premium appliances arrives in the Chinese market


Gorenje, recently becoming part of Hisense Group, is now launching their premium appliances on the Chinese market. The launch was made in Beijing where the company presented a comprehensive range of products to the Chinese customers, retailers and media, bringing the brand motto “Life Simplified”. Gorenje thus enters their 70th year of operations with an important addition to their international portfolio of more than 90 countries all over the world.
Following the formal launch event Gorenje appliances will be available at selected retailers in China, with additional suppliers to be introduced by the end of this year. The comapny plans to have full availability of products at most sales locations in the first quarter of 2019.
«Gorenje – President of the Gorenje Management Board, Franjo Bobinac, commented – has been recognized as a design leader and trendsetter in our industry and by means of excellent, distinctive and user-friendly design we stand out from the competition. We are sure this will also be the case in China. For Gorenje, entering the Chinese market is a great opportunity for the company to grow even more global, even though this market is a demanding one. We recently became a part of the Hisense Group, a top player on the Chinese market; we are ready for this challenge and excited to bring our innovative, premium quality products to Chinese customers.»