Idola, the new proposal of Lavazza


Lavazza presents its latest addition to A Modo Mio collection. The new entry is Idola, a coffee machine, with touch interface, that allows users to select 4 different preparations : Espresso, Long Espresso, Long Coffee and Free Dose up to 250 cc. In this way it is possible to create a customized coffee to taste in the length everyone wishes. The Boost key for temperature also allows to quickly have a hot coffee. Moreover Idola features a sophisticated design, characterized by the lines as well as colors, that can been chosen among Red Fire, Black Ink and Greige Coffee. In addition, the new Lavazza’s coffee machine is among the quietest models in its class, with only 43 decibels during the delivery phase. It is also easy to manage thanks to practical alerts that communicate directly with the consumer. Lavazza was founded in Turin (Italy) in 1895 by the homonymous family, arrived to its four generations. The Group is now present in over 90 countries through subsidiaries and distributors, with 63% of revenues generated abroad.