New Snaidero flagship store in Sydney


The Italian elegance of Snaidero, kitchen producer with 72 years of history, arrives to Sydney. The company has inaugurated an important space, designed to be both a retail and contract space, aimed at “top luxury” clients. Exclusive and tailor-made solutions are displayed, in order to show customers the results of the constant investment in research and innovation of Snaidero, that has also collaborated with some of the biggest names in Italian industrial design, such as Pininfarina and Iosa Ghini. Snaidero chose Cubic Interiors for its new Sydney base. This great business partner has been involved in the high-end interior design business in Australia for 70 years, with hundreds of luxury projects realized. In collaboration with Robert Migliorino, the CEO of Cubic Interiors, Snaidero designed this space. The artistic director on the project was interior designer Greg Natale, a big name in Australian design. He designed the spaces to highlight the excellence of Italian design, adapting materials and finishes to appeal to the local target clientèle.
Massimo Manelli, CEO of Snaidero, comments with satisfaction on the project: «Australia is a country with extraordinary opportunities for the Snaidero group. The style, the exclusivity of design, the care for quality and customer service of our brand, have been immediately and constantly appreciated over the years, making us a unique and recognized brand on the Australian market. The Snaidero flagship in Sydney confirms our willingness to invest and to be present reaffirming our leadership, positioning ourselves on a distinctive and excellent range where design, quality and service are an key success factors both in retail and in contract business . This opening represents a further step towards an increasingly international presence.»
The store has fifty linear metres of window display space, that houses eight kitchens, which were carefully selected to represent the very best of the collections made in collaboration with Pininfarina, Iosa Ghini and Marcon.
In the Australian market Snaidero has realized dozens of contract projects over the past 10 years in Melbourne and Sydney.