Candy brings new washing solutions to IFA 2018


The Candy Group will be one of the protagonist at the 2018 edition of IFA, the kermesse dedicated to the best of consumer electronics and home appliances to be held in Berlin from 31 August to 5 September.
For the event, the Italian company will present its products and innovations in a bright, immersive exhibition area characterized by innovation and connectivity, which will highlight the values of the Candy and Hoover brands through the products that will be displayed with activations and technologies dedicated to the areas that will define the 1,000 square meter stand located inside the Home Appliances pavilion.
Two will be the hero products – the Candy Rapid’ò and Hoover AXI washing machines – to act as protagonists in a frame built to tell the evolution of the products and solutions developed by the Candy Group with the help of the most advanced communication technologies on the market.
AXI, that for IFA 2018 will be presented in a customized version, features the activation of all the commands of the washing machine with Direct Voice, TED system for recognition of fabrics and stains, load capacity of 14 kg, gentle treatment of fabrics and energy class A +++ -70%.
Candy’s hero product, instead, will be the Rapid’ò washing machine, an innovative product in terms of functionality, with the ability to access and activate fast washing programs, among which Rapid’ò, a complete wash in less than 39 minutes. Moving the top of the door also facilitates the loading and unloading of items of clothing.
In the candy Group stand at IFA 2018, the Full Connected Range area will show the “Connected House” according to the company: an environment in which a whole range of products connected and manageable even remotely thanks to the simply-FI App and can interact with the user and between them to return an experience of easy and above all accessible use, given that Candy as a strategic choice has extended the connectivity to all its appliances, starting from the entry level ones.

Beppe Fumagalli, CEO of Candy Group
«IFA has become for us an opportunity and an unrepeatable framework to show the market and the international public the news we are developing at an ever faster and more exciting pace – Beppe Fumagalli, CEO of Candy Group explains -. The road we have taken, that of innovation and leadership in connectivity applied to home appliances, allows us to participate in a showcase of this level, proud to represent and embody an effective synthesis between history and tradition and future and innovation. The convergence between home automation, consumer electronics, home appliances and smart living is today an incontrovertible reality to which we are called to respond with solutions that go beyond individual products or individual applications. This is the goal we have set ourselves and towards which we have been aiming for several years, in which we have added to the development of our brands a strategy aimed at providing our consumers with ideas that can revolutionize their way of living their own kitchen and own domestic environment.»