Haier Russia has recently inaugurated its new industrial park and washing machine base in Chelny, Tatarstan. The total planned area of the industrial park is 1,270,000 ㎡, and as major product lines including Haier washing machine, refrigerator, water heater and color TV set being set up in the future. The total investment for the washing machine base is expected to be completed and put into operation before July, 2019, creating 385 jobs directly and over 1000 indirectly for the local market. By that time, the base will be able to meet the differentiated needs of the 140 million users in Russia, leading the new lifestyle of “quiet washing”, “healthy washing” and “smart washing” for 200 million users in middle Asia and Europe.
The construction of the washing machine base symbolizes that the “Three in One” localized development of Haier in Russia has entered a new phase. The industrial park of Haier Russia will enable large-scale development of Haier Russia, integration of supply chains and building of ecosystem. Highly differentiated products, such as Haier kitchen appliance will also settle in the industrial park to provide Russian and European consumers with product solutions based on local design and manufacturing, and offer better experience to users with quicker response.