Gorenje received the Trusted Brand award presented each year by the Reader’s Digest magazine. Winners are voted by the Slovenian readers of this magazine, that choose. for the 12th year in a row, Gorenje in the domestic appliance category, as the most trustworthy brand.
«We are honoured to join the global list of brands that enjoy a high level of trust in the local market for the 12th year in a row. – said Alenka Potočnik Anžič, head of Gorenje brand market communication – We are aware that trust and loyalty are a two-way process. Therefore, Gorenje always strives to make efficient appliances of superior quality, design and technology, in all areas of our brand. Gorenje brand’s power and competitive edge in the Slovenian market also lie in reliable services and care for the consumer after the sale. We are also looking to boost consumer confidence with the right pricing policy and honest communication with consumers. Therefore, we are all the more pleased to see that the consumers have recognized this.»
This year’s survey, conducted by the Valicon agency, included 5,000 readers of the Slovenian Reader’s Digest, who selected the most trustworthy brands, companies, organizations, and personalities in Slovenia. In the domestic appliance category, Gorenje was selected by more than one half of survey respondents (56.1%).