Samsung Electronics is taking part for the first time at EuroCucina 2018 in Milan. This choice responds to a double strategic aim: an increasing commitment to strengthen the brand presence in the European market and the intention to enlarge its offer in the built-in segment.
«We’re very pleased to be showcasing our latest appliances here at EuroCucina in Milan for the first time – said BK Kang, Samsung Electronics’ executive vice president, head of global sales & marketing, digital appliances business. – We hope our participation at EuroCucina signals our dedication to providing innovative home appliances that bring kitchens to life and give consumers real benefits they can experience every day».
In occasion of EuroCucina, Samsung introduces its full built-in product lineup, and among the range of unparalleled kitchen solutions is the brand new Dual Cook Flex™ oven. Its EU-industry-first innovation “Flexible Door” gives consumers independent access to the upper oven compartment without losing heat and compromising cooking performance in the lower compartment. The upper and lower compartments can even be used as one bigger compartment for large dishes by removing the divider.
Smart home is another area where Samsung is focusing. This is why there will be demonstrations of how key home IoT products work together seamlessly. Visitors at the Milan Fair will be able to experience the company’s home IoT technologies through Family Hub and its smart built-in offerings.
