For the 14th consecutive year Gorenje has won the Red dot design award. This year the company received the award for five of its products: the latest Gorenje brand WaveActive washer and dryer, and the built in cooler, freezer and integrated coffee machine by Atag brand. All products were designed by Gorenje’s own design team, that followed the brand philosophy – Life Simplified, a concept that we can find also in the technologies applied. The washer, in fact, features fully automatic washing programs AutoWash, that use ions and steam; several sensors built into the machines that enable a faster and more ecologically efficient usage; the inverter motor and an updated body that enable quiet and stress-free use. Also the dryer is equipped with IonTech and SteamTech technologies. Both machines feature an advanced user interface.
Lidija Pritržnik, Director of Product Design in Gorenje explains that the key goal when designing the new WaveActive line of washers and dryers was «to design washers and dryers that are an inconspicuous assistance to users at everyday chores. We’ve also implemented a new, refreshed Gorenje product identity Human Simplicity that follows the promise of our brand to simplify lives.»
Apart from the washer and dryer by Gorenje, the Red dot jury of experts also awarded the built-in fridge and freezers from the Atag brand as well as an integrated coffee machine by Atag.
«We wanted to make a connection with our brand promise – we love to cook. – states Vincent Hofstee, Senior Product Manager at Atag. – And refrigeration is a part of cooking. It preserves the precious ingredients in the best possible way. This award is an acknowledgement to our hard work and proof that we keep up with the best in our industry.»