Electrolux launches Pure i9 robovac in USA

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Electrolux Pure i9 robotic vacuum cleaner is arriving in the USA market. The company announced the launch of this model featuring an innovative design and technology.
Working out of a newly established innovation hub in San Francisco, Electrolux is leveraging the digital expertise and consumer-focused approach of Anova – a leading smart kitchen brand acquired in 2017 by the Electrolux Group.
«We are extremely proud of this product, which we believe will make robotic vacuum cleaners a relevant category for all consumers. This is no longer a gadget for early adopters but a high-performing vacuum cleaner that effortlessly cleans your home while you are away – said Ola Nilsson, Head of Electrolux Home Care & SDA. – With the Pure i9, we’re taking the first step in creating a truly responsive ecosystem of products for wellbeing in the home.»
The product was launched in Europe in September, and recently won the prestigious iF Design award. It has earned best-in-class ratings from leading tech publications around the world.
«We are excited to be involved in launching this product in the United States – said Stephen Svajian, CEO and co-founder of Anova. – The way we meet and engage with consumers in social media has helped make the Anova Precision Cooker the world’s best-selling sous vide device. We believe the Pure i9 has great potential with a similar approach.»