Miele announced it has intensified its cooperation with ‘The World’s 50 Best Restaurants’. With immediate effect, the German company has become exclusive kitchen appliance partner of the international awards organisation and will, among others, present the ‘Miele One To Watch’ award to rising-star restaurants in the premium dining scene. The partnership was agreed initially for a period of three years.
‘The World’s 50 Best Restaurants’ is owned and organised by the William Reed Business Media group. The ranking is based on the votes of more than 1,000 international experts and highlights current top destinations for their unique culinary experiences. The list and awards also provide an indicator of global trends in haute cuisine. Alongside the worldwide awards which attract the culinary avant-garde each year, two further events – ‘Asia’s 50 Best Restaurants’ and ‘Latin America’s 50 Best Restaurants’ – have been recognising the distinctive culinary specialities of these two regions since 2013.
Miele is now partner of the three awards programmes which take place annually, and also presents the ‘Miele One To Watch’ award ahead of the events. This award recognises aspiring talent and identifies restaurants with the potential of being promoted to the list of best restaurants in the near future. The next ‘Miele One To Watch’ award is due to be announced in mid-March 2018 ahead of the ‘Asia’s 50 Best Restaurants’ event to be convened in Macao, China, on 27 March 2018.
