Amdea launched the “Register my appliance campaign”


Amdea, the British Association of Manufacturers of Domestic Appliances, has launched a very interesting initiative: “Register my appliance campaign”. With this operation, from November through January 2018, many Amdea members are rewarding customers who register their appliances, by automatically entering them into free prize draws. To register their own products, people must visit the website, increasing their chances of winning valuable prizes. is AMDEA’s online safety initiative, supported by the Government and local Fire Services, that provides quick access to the registration pages of over 60 leading brands of domestic appliances and allows the public to register old (up to 12 years old) and new appliances. Once registered, in the event that a safety repair is needed the manufacturer will know where to find the appliance and organise the right remedy.