Matt Petersen new CEO of Neato

Matt Petersen
Neato Robotics, company operating in the smart robots sector for the home, announced the appointment of Matt Petersen as new CEO, effective January 1st, 2018. Petersen has sat on the Neato board since 2014 and is currently the senior vice president and chief marketing officer of JAFRA Cosmetics International, a Vorwerk owned subsidiary. The current CEO, Giacomo Marini, will step down after five years, during which Neato has grown substantially and has launched innovative products like the full Botvac Connected line of robot vacuums. During this period the company has also been acquired by Vorwerk. «I’m pleased to hand over this position to Matt – commented Marini – to lead the company into its next chapter. I have been thrilled to see the company grow over the last 11 years, and to have recently launched our most powerful, intuitive and connected robot vacuum yet at IFA 2017.»
«Giacomo has been an outstanding CEO and deserves a wealth of credit for his accomplishments. -Petersen answered – I’m honored to have been asked to lead this fantastic team at Neato. We will continue to innovate products, and push boundaries in the smart home space.»
Prior to joining JAFRA, Petersen held numerous high-level positions at Mattel and was most recently Vice President of U.S. Marketing. He will step down from his roles at JAFRA as part of the transition to CEO at Neato.
This appointment follows the acquisition of Neato Robotics by Vorwerk in September 2017. The goal of the acquisition is to continue the company’s focus on growth, innovation and market expansion. The company will participate CES 2018 in Las Vegas, hosting a Neato Smartlife Open House, to showcase the Neato Connected product line.