BSH acquires a majority interest in Kitchen Stories

Karsten Ottenberg, Chairman of the Management Board at BSH, with Mengting Gao and Verena Hubertz, founders of Kitchen Stories
BSH Hausgeräte is acquiring 65% percent of shares of the Berlin startup Kitchen Stories. Founded in 2013 by Mengting Gao and Verena Hubertz, both of whom have business administration degrees, the company aim is to apply innovative technologies and high-quality video content to enable any user to easily follow recipes and prepare meals at home. BSH investments will go primarily into further technical developments and digital content expansions and Kitchen Stories will be incorporated into the Home Connect ecosystem as an independent BSH brand. «We’re seeing a big change in the home appliance industry these days – says Karsten Ottenberg, Chairman of the Management Board at BSH -. Our consumers want integrated, connected, fun-to-use solutions that make their everyday routine easier and more rewarding. As the world’s second-largest company in the home appliance industry, therefore, we are increasingly advancing innovations in this direction not only ourselves, but are also purposefully looking for fresh ideas from outside. We carefully seek out appropriate partners and business models so we can offer consumers and users new experiences that live up to the quality promise of our successful brands also in the connected kitchen.» The Kitchen Stories recipes will soon also be available via the Home Connect app.