Lg Electronics: new campaign for V30 smartphone


Lg Electronics launches the new campaign, entitled “This is Real”, dedicated to its V30 flagship smartphone. Through new video and social media content, the company is highlighting and supporting real people doing, achieving and overcoming amazing things.
The series features a montage of unique individuals making public commitments to be authentic and real. From revealing the sheer skill of a deaf dancer to highlighting the triumphs of an actress living with alopecia, the series will spotlight inspiring people’s stories in docu-style segments.
With this initiative, Lg wants to demonstrate the capabilities of the device through people who live authentic lives every day.