The 11th Masala Family Festival held in Pakistan from 4th– 5th November, 2017 at Expo Centre Lahore has been the occasion for Panasonic Marketing Middle East & Africa FZE (PMMAF) to showcase its premium range of kitchen and home appliances. All the products displayed by the company during this event were designed for Pakistan consumers. Panasonic’s Kitchen and Home Appliances offer a wide range of microwave ovens, vacuum cleaners, irons, refrigerators, TVs, juicers and blenders, mixer grinders, and more. These appliances boast advanced Japanese technology that provides comfortable life for various households. The brand has recently launched one of its biggest consumer marketing campaign in the Middle East ‘Makers of Quality. Mastered in Japan.’ which will be rolled out in Pakistan later this month. With this new campaign, Panasonic aims to continue delivering on its century old heritage of Japanese craftsmanship and quality innovations laying emphasis on ‘Japan Quality’.
«Pakistan, explains Iwai Akira, director, Middle East consumer sales division, PMMAF – is an important market for us, and our commitment is to bring to the market, our premier range of Japan Quality products that possess proven innovations. Our products are very well received in the country by the discerning customers who appreciate quality, and this exhibition gives us the platform to showcase our new range of kitchen and home appliances, that are a right fit for Pakistani homes. Visitors at Masala Family Festival this year will be thoroughly impressed with live cooking demonstrations using our new products.»