Electrolux acquires the Continental brand

Ricardo Cons
Electrolux will acquire the Brazilian Continental brand of home appliances. It was announced by the company after the Brazilian court administering the bankruptcy of Mabe Brazil has accepted a BRL 70 million (SEK 178 million) bid to acquire the intellectual property assets of the estate. Continental is a well-known, traditional brand, with a long history of supplying cooking, cooling and laundry products to Brazilian families.
«Continental – commented Ricardo Cons, head of Electrolux business area Major Appliances Latin America – will be a valuable asset to Electrolux, supporting the continued profitable growth in our region. – The acquisition will enable us to further expand our market coverage by offering great experiences to more consumers.»