Electrolux acquires the Continental brand

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Ricardo Cons
Electrolux will acquire the Brazilian Continental brand of home appliances. It was announced by the company after the Brazilian court administering the bankruptcy of Mabe Brazil has accepted a BRL 70 million (SEK 178 million) bid to acquire the intellectual property assets of the estate. Continental is a well-known, traditional brand, with a long history of supplying cooking, cooling and laundry products to Brazilian families.
«Continental – commented Ricardo Cons, head of Electrolux business area Major Appliances Latin America – will be a valuable asset to Electrolux, supporting the continued profitable growth in our region. – The acquisition will enable us to further expand our market coverage by offering great experiences to more consumers.»

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