Mary Putman is GE new VP, Marketing & Brand

GE Appliances (GEA), a Haier company, has named Mary Putman VP, Marketing & Brand. Previously she held the position of global associate brand director, personal cleansing, for Procter & Gamble, company where she spent more than 14 years, working on major brands in the U.S. and globally. She holds a Bachelor of Science degree in marketing from Boston College in Chestnut Hill, Mass., and an MBA from the University of Notre Dame in South Bend, Ind.

«Mary is a proven marketing leader with a passion for collaboration, motivating teams and differentiating brands in the marketplace – said Rick Hasselbeck, chief commercial officer, GE Appliances. – Along with the talented team already in place, she will continue putting our customers and owners at the center of everything we do as we develop ‘good things, for life’.»
In her new position Putman will be responsible for leading marketing and brand activities, including brand development, consumer and market insights, industrial design, digital and CRM, pricing and promotions, marketing communications, advertising and merchandising.
She reports to Rick Hasselbeck, chief commercial officer for GE Appliances.