Atag connected appliances arrive in Benelux


Atag, a Gorenje Group company, will supply its smart kitchen appliances for 44 luxury apartments of the Dutch home investor Syntrus Achmea. At the end of the year, the company will also launch its connected appliances range on the Dutch, followed next year by the Asko brand in Denmark. This marks the entry of Gorenje Group in the connected home segment as the Atag and Asko experience will later be used for the entire Group connectivity platform. Atag will fit 41 luxury apartments and 3 city houses with their new Connect Life appliances: hobs, hoods, refrigerators, ovens and later also dishwashers (in 2018). «As this is the first smart home furnishing project in the Netherlands and a growing request for smart homes is expected, it is very important for us to be in this business from the very beginning – commented Jarno Wieland, marketing manager at ATAG Benelux. Atag is also presenting their Connect Life appliances at this month’s house fair at the company headquarters in Duiven, Netherlands. For the first year they will be available through selected Atag premium dealers.