Retail and VR at Gitex 2017


October is the month of Gitex, the annual consumer electronics trade exhibition, that takes place in Dubai, United Arab Emirates at the Dubai World Trade Centre. From 8 to 12 October, the event will present the most recent and advanced innovation to the Middle East with a mix of exhibition and conferences. Internet of Things, Smart cities, 3D printing, AR and VR, smart manufacturing and others will be the sectors and industries that will take part to the Fair.
Interesting tips and insights will also be addressed to retailers that want to enhance consumer experience. Of course, nowadays the most promising innovation in store are the Augmented Reality (AR) or Virtual Reality (VR). Gitex will show how. According to researcher Global Market Insights, the global market for AR products will surge 80 percent to 165 billion dollar by 2024. The ability to superimpose graphics, merging the digital and real world is very fascinating both for industries and retail and is a way to gain competitive advantage on the market. For home appliances too. The experience of Ikea is only one of the successful use of this technology, that allows user, for example, to play interior designer and superimpose furniture into an empty space. The method is functional also for home appliances, as shown by home improvement chain Lowe’s released ‘Lowe’s Vision’, an in store navigation app that can be used to measure spaces and see how home appliances fit within it. Augmented and Virtual Reality will be protagonists at Gitex 2017 also thanks to the presence of experts as Ian Khan, 3x TEDx speaker and tech advisor, and Scott Emmons.