Samsung The Frame in the art exhibitions


Samsung Electronics America is teaming up with international auction house Sotheby’s to showcase Samsung’s new lifestyle product, The Frame, at Sotheby’s flagship location in New York City. Designed in collaboration with world-renowned designer Yves Behar, The Frame will be integrated into various art exhibitions this summer. The Frame seamlessly transforms from a 4K UHD TV to a gallery-like art display for a premium entertainment experience. And with Samsung’s No Gap Wall Mount, it can hang flush to the wall, just like a real picture. In addition, the newly updated Sotheby’s app is available now on Samsung Smart TVs worldwide1, bringing a wealth of new content to Sotheby’s living room experience.
«The Frame blurs the lines between art and technology with its stunning design and ability to show beautiful works of art when it’s not being used as a TV – said Dave Das, Senior Vice President of Consumer Electronics for Samsung Electronics America. – Sotheby’s long history as a home to culture-defining works of art makes it an excellent venue to experience The Frame firsthand. We are truly honored to partner with Sotheby’s to integrate The Frame into their exhibits this summer.»