Smart appliances: conditioners and refrigerators will have the biggest share


According to a study by IHS Technology’s Home Appliance Intelligence Service, the global smart connected white-goods market will reach over 223 million units in 2020, a five-year compound annual growth rate of 134%. Of all the forecast units about 68% will probably be sold in the Asia Pacific area, 16% in the Americas, 12% in Europe and 4% in Middle East and Africa.
Regarding the appliances type, IHS forecast that in 2020, of all the smart connected major domestic appliances units, 37% will be air conditioners (about 186 million units), 28% refrigerators (120 million models), 27% washing machines (131 million units), 4% dishwashers (17 millions), 2% dryers, and 2% large cooker appliances (11 millions). Among other devices those that will be more interested by the growing of smart solutions, will be coffee machines, robotic vacuums, rice cookers, microwave ovens, air purifiers, and electric toothbrushes.
The penetration of these smart connected appliances is projected to grow by 31.3% in 2020, with that of smart room air-conditioners reaching 52% and smart washing machines 42% in 2020. China is projected to be the leading market for smart connected major home appliances, followed by the United States. As demand for smart connected appliances develops in other countries, the share of Americas is projected to drop from an estimated 30% in 2014 to 16% in 2020. In the same year, eight key markets will represent over 80% of total worldwide shipments: China, USA, India, Japan, Germany, France, UK, South Korea.