AEG Care Label Project goes on…


To promote and create a better awareness of its Care Label Project, AEG is participating and organizing some special initiatives, that are also good occasion to present its new laundry range. Recently AEG took part to a fashion event in Berlin, the first in a series of fashion and networking “FAB Talk” events to be hosted by Electrolux across Germany. Under the theme “wool, silk and little black”, fashion professionals and designers met to discuss sustainable laundry care. «A piece of clothing should remain with us forever. We determine the longevity of our clothes through the materials we buy and how we care for them. It is time to get rid of our old laundry habits and to think about how best to look after our garments» explained the Berlin-based designer Tim Labenda, who is part of the Care Label Project. This project was launched globally on 21 March by the AEG brand to encourage more sustainable clothing care habits. Sustainability is at the core of the Electrolux business strategy, and this campaign supports the company’s sustainability framework, For the Better. The next FAB Talks are planned for Hamburg in May and Munich in June.