Miele: partnership with Kitchen Stories



Thanks to a partnership with the Berlin start-up Kitchen Stories, Miele can now offer to its customers an access to recipes and high-quality food preparation videos. The news was announced at LivingKitchen, where Miele has presented some of its innovative solutions, such as modular cooking units guaranteeing elegance and individuality in the kitchen – and a cooker hood able to play music. With immediate effect, users of the Miele@mobile app will be granted access to recipe videos from Kitchen Stories, company founded only 3 years ago that already boasts 13 million users in 150 countries. Kitchen Stories stands out from conventional recipe portals by virtue of its dynamic, video-based content. This has already raked in international awards as best food app from Apple and Google. Miele has contributed some 1000 recipes to its ‘culinary’ app, all developed in the company’s own lab kitchens and designed to work to perfection on Miele built-in appliances – and now for the first time accessible via an app. Among the new Miele products, we can mention the SmartLine cooking units that, thanks to standardized dimensions, make possible combinations including induction hob, barbecue grill, Teppan Yaki, gas burner, induction wok and countertop extractor.