Emo design and Ilve present together the results of Panoramagic project at IMM Cologne. It is a range of appliances that includes built-in kitchen, cookers and ovens where a specific user interface has been applied ad hoc, helping to innovate the range of Ilve, which introduces new static models, pyro and multifuncional strengthening its brand identity through a strict implementation of brand values. The creation of the range was obtained after an extensive rebranding process that reviewed the company’s strategy to give greater emphasis to its historicity and reputation. Ilve was born in1969 in Padua and is now an important manufacturer of cooking systems and appliances for professional cooking for domestic use. Panoramagic gives its contribution in redefining the identity of the brand and of the company itself. The project is a shared path with the project leader Franco Gaiarin, the architect Marco Ambrosi and the specialists of Consilia communication.