Efficiency and sustainability are Electrolux focuses for 2017



Among the main programs for 2017, Electrolux announced the intention of going on producing efficient products in a sustainability way. Innovation and a rich appliances offer will be the Group’s recipe to conquer consumers and satisfy all the shareholders expectations.
«Electrolux – they say in an official press release – is focused on achieving sustainable profitability in all business areas, with high priority on securing a Group EBIT margin of 6% over the business cycle. This will be achieved through innovative product launches and an active product portfolio management, in combination with product and structural cost efficiencies. In all, this will create additional value for our customers, employees and shareholders.»According to the company forecasts, market demand in Europe and North America is expected to grow moderately. In North America, where demand has grown for almost four consecutive years, a stable development is expected as well as a volume growth of 2-3% in 2017. Continued pressures on household disposable income in Brazil and Argentina are forecast to have a negative impact on market volumes in these countries, which account for the majority of Electrolux sales in Latin America.