Electrolux: social initiatives to help local causes



During the Christmas period, several Electrolux offices in different countries are organizing charities actions to support local communities. These initiatives are different and addressed to various social problems, from helping families in need with packing food bundles, to auctioning products for charity or collecting donations. In Germany, the Rothenburg factory for cooking products granted Christmas present wishes of children in less privileged families. Wishes were put up in the Rothenburg site bulletin boards and employees picked and purchased the gifts that are distributed to the children by Christmas. Additionally, employees in the Nuremberg office donated money earmarked for charitable organizations that help children in need. In the United States, in each of the nine communities that manufacture appliances, holiday donations were made to charities that help residents with a wide range of basic services, including a midday meal program and an emergency overnight shelter. In Singapore, Electrolux employees auctioned-off three bespoke wrapped washing machines to raise funds for The Food Bank. The specially-skinned washers featured winning drawings by children who took part in a competition where they shared their dreams of a greener community. In addition, employees teamed up with The Food Bank to sort and pack food bundles for families in need across Singapore.