Gorenje: strong presence in Serbia


Gorenje Valjevo cold appliance factory celebrated this month its 10th anniversary of successful operations in Serbia. According to the company’s data, this plant, a greenfield investment, has been continuously increasing its manufacturing output reaching to date totals at over 5 million refrigerators sold in the markets of Serbia, Europe, and globally. Today, the factory has over 1,500 employees and works with more than 60 local suppliers.
Gorenje brand has been present in Serbia for more than 65 years and has now three home appliance factories in the area, as well as a plant manufacturing tools for the automotive and white goods industry. To date, investments into these plants have amounted to 136.8 million euro. Around 800,000 appliances are dispatched from Valjevo to Serbia and across the world each year. Exporting 90% of its output with a total value of 140 million euro, Gorenje’s Valjevo plant is among the top Serbian exporters. The largest target markets for its exports include Germany, Slovenia, Russia, and the Czech Republic. The importance of the plant has been stressed also by Franjo Bobinac, Gorenje President and CEO, who stated: «For Gorenje, Valjevo is the cold appliance centre in which the technological process is at a very high level. In the ten years, Gorenje Valjevo factory has developed and today, its assembly lines deliver appliances for all 90 markets of Gorenje operations, under all brands that we market. Within the Gorenje Group, Serbia is considered a domestic market and our development here is planned with great ambition.»