Lg Electronics will expand its position in the USA market, reinforcing the offer of the Lg Signature premium range. This choice responds to the company’s strategy to focus the business on high-level appliances in different areas, such as Europe and North America. In the United States market, Lg will introduce three new Signature home appliances: a washer-dryer combo, a dishwasher and air purifier. The launch is scheduled for the end of this year and the products will be added to the collection that already includes an Oled TV, a refrigerator, a washer, and an oven. To extend its presence on the field, the company also announced the opening of new showrooms in 10 important cities of the United States.
