Gorenje: award from Elle Decoration



The Russian magazine Elle Decoration celebrates its 15th anniversary in the interior design and architecture sector. In connection with the event, it decided to award businesses, decorators, architects, designers and manufacturers of interior design items. Awards were given in 15 different categories such as best decorator, best kitchen furniture, best wallpapers etc. Gorenje received the award for its co-branded collection Gorenje by Starck in the Best Household Appliances category. The winners were chosen based on the results of the on-line poll on the Elle Decoration Russia website. Gorenje by Starck collection was created according to the principle of consumer superiority in the creative process, and is meant to reflect the user’s character, home and lifestyle. The range includes different appliances of uniform design characterized by ascetic elegance, free of unnecessary details, and minimalistic look. But the Gorenje by Starck line is not the only thing to be awarded in Gorenje’s Home: in the category for Russian special design, the award went to Asko Pop Up Store by Ekaterina Elizarova. «We are very proud of receiving this prize for the most creative approach in a project – affirmed Dime Rangelov, managing director of ASKO Russia. – The project presented the new Elements by ASKO series in a Pop Up Store which is a unique way of presenting traditional household appliances.»