From November 16-18, Berlin will be the location of the World Architecture Festival that will attract some 2500 specialists to Germany’s capital to discuss the latest trends in the branch with top-class speakers and to witness awards going to exemplary construction projects. For the first time, Miele will assume the role of ‘headline partner’ with its own booth at the Arena Berlin.
«The World Architecture Festival – states Udo Horsmann, director of Project Management with Miele – is an excellent platform from which to intensify our contacts to architects and property developers. The turnkey project business has grown to become an important business field for the company. One special aspect is the fact that exclusive apartments and homes are increasingly being furnished with high-end kitchen cabinetry and appliances even before the new owner moves in. Location and specs say a lot about the prestige of real estate. The inclusion of Miele domestic appliances is a tell-tale sign of exclusivity on the aspects peculiar to the project business sector which is currently of greater relevance to Miele for example in North America, Asia and Australia than in Europe.»
