Belgian market is growing


belgioAccording to GfK Temax, the first half of the year was a good period for the home appliances business in Belgian market. Major Domestic Appliances recorded an increase of 3.5% from January to June and of 5.9% only in the second quarter. Even here, as in the most other European countries, tumble dryers was the best performing product category, together with big American refrigerators (+7% compared to the second quarter 2015).
Small Appliances, instead, closed the first half with a growth of almost 4% and marked a +7.7% from April to June. Low oil deep fryers models drove the kitchen segment trend, while in the personal care the best performance was that of new hair styling product. Another best seller was handstick vacuum cleaners.