During the latest edition of IFA, Philips presented a range of new products for the healthcare. The company’s wide portfolio of connected consumer health products leverages Philips HealthSuite – a cloud-enabled connected health ecosystem of devices, apps and digital tools that empowers personalized health and continuous care. Among the appliances displayed during the German trade fair, Philips Sonicare FlexCare Platinum Connected toothbrush stands out its innovative features. It integrates a smart sensor technology, that allows users to connect to Philips’ Sonicare smartphone app via Bluetooth and receive personalized step-by-step coaching, real-time feedback and post-brush analysis with a visual 3D mouth map to help improve brushing technique. Via the Philips HealthSuite, the app allows sharing data with dental practices, so hygienists can markup areas that need special attention. «Philips – commented Pieter Nota, CEO Personal Health Businesses and Chief Marketing Officer of the company – is at the forefront of digital health with a range of personalized connected health programs in areas such as oral care, sleep and heart health. The products we are introducing at IFA today further highlight our strategy to empower consumers to become ever-more engaged in their health, using a secure platform that allows them to connect and share data with healthcare professionals.»