A new campaign for Lg Signature



Lg presents its new advertising campaign dedicated to its premium home appliances brand Lg Signature. To show design and characteristics of the products ranges, the company created a commercial film with very famous cities as locations, such as New York, London, Paris and Stuttgart. In these famous towns in the world, Lg Signature appliances appear near some popular architectural and artistic works. Under the umbrella theme of the Art of Essence, the company enters into the world of sophisticated architecture of Metropolitan Cities with black and white image and melodious sound that add classiness to the premium Lg Signature brand. With the commercial film, Lg will also feature a series of high-profile launching events to be held in major cities across the globe with the aim of increasing brand awareness and illustrating the technology and innovation of the products.