Electrolux presented the new AEG range



During a press conference organized at the last edition of IFA, Electrolux has unveiled a new look for the AEG brand with the launch of two product ranges: The Mastery Range of kitchen products, and the New Laundry Range.
The Mastery Range includes a dishwasher able to gently lift the lower basket up for easy, ergonomic loading and unloading; an oven that talks to the user like a waiter would at a restaurant; a fridge with flexible door storage that can be customized according to the customer needs, a hands-free hood that automatically adjusts to the cooking activity on the hob and a water tap providing instant boiling water and thereby removing the need of a kettle.
The new AEG Laundry Range, instead, offers combinations of washing machines and dryers that work perfectly in tandem, promising to keep colors, textures and protecting the fibers in the clothes like never before. Among other solutions, the range features a world-first innovation, the SoftWater Technology, which softens the water before washing for an excellent cleaning results at 30º.

Dan Arler
Dan Arler

«At its heart, – said Dan Arler, Head of Electrolux Major Appliances Europe, Middle East and Africa – our strategy is about the best-in-class experiences we can help consumers achieve. We want to help people cook the best meals ever for their families and friends, with products that speak their language, and to offer appliances and expertise that support them in caring for their clothes so they stay new and great looking for longer»